Description
Cannabis isn’t one market – it’s a patchwork of micro-markets shaped by state regulations, regional culture, pricing pressure, and competitive intensity. In this session, we’ll use Headset’s view of the industry to unpack how market dynamics differ across key states and regions, from what drives loyalty and trade-up in mature markets to what’s working in emerging ones, so brands and retailers can tailor their strategies to the realities on the ground, not national averages.
The webinar will also feature a discussion with Fiserv about updates to their pin debit pilot project for cannabis retailers.
Key Topics Covered:
- Market Trends and Analytics: Understanding what drives loyalty, growth, and strategy in mature and emerging cannabis markets.
- An update on cannabis payments solutions that can help maximize revenue, increase customer acquisition, improve retention, reduce expenses, and minimize risk.
- Q&A: Get your questions answered by our experts.
Speakers:
- Laurie Parfitt, Fractional CMO, Headset
- Carol Specogna, SVP and Head of Debit Networks, Fiserv
- Tony Repanich, President and CEO, Shield Compliance
Instructor(s)
Laurie Parfitt
Fractional CMO - Headset
Carol Specogna
Head of Debit Networks, Fiserv
Tony Repanich
President & CEO - Shield Compliance
Having served as a senior executive at a community bank for 25 years, Tony has in-depth knowledge of the banking industry and the regulatory and compliance requirements for high-risk industries. Today he brings that knowledge to financial institutions serving and considering serving the legal cannabis industry.
About Shield Compliance
Shield Compliance transforms how financial institutions serve the legal cannabis market. Its purpose-built BSA/AML compliance management software solution sits behind the financial institution to simplify compliance, automate processes across multiple data sources, create efficiencies, unlock new revenue, and scale operations. With real-time monitoring and comprehensive reporting capabilities, Shield Compliance sets the standard for compliance excellence in cannabis banking.