Webinar Date/Time

August 25, 2026
1:00 - 2:00 pm ET

$149 Includes Playback without Expiration

Enroll Today!

About this Event

Event Description

Customer education is more than just brochures — it’s a marketing strategy. This webinar explores how to design educational campaigns that engage customers, reduce compliance risk, and build loyalty.

We’ll review examples of successful campaigns that turned education into competitive advantage for banks.

Key Takeaways:

  • Align education campaigns with customer pain points.

  • Use multiple channels to reinforce key messages.

  • Measure the effectiveness of educational outreach.

  • Reduce compliance risk by educating customers proactively.

  • Position education as part of the customer experience.

Instructor(s)

Erin O'Donnell

Co-Founder- American Cannabis Bankers Association

Erin O'Donnell, Founding Partner of the American Cannabis Bankers Association, Co-Founder of BankersHub and Co-Founder and former CEO of Bankerstuff oversees product innovation and education. She has over 30 years of experience in strategic event management, specializing in technology and online delivery of content.

Michael Beird

VP, Treasury Management - Southwest Capital Bank<br>Founding Partner - ACB

Michael Beird is the Vice President of Treasury Management for Southwest Capital Bank, a canna-friendly institution in New Mexico. Michael also co-founded the ACB after spending over a decade building BankersHub, the leading online education platform in financial services, in order to bring nationally renowned speakers to smaller financial institutions, community banks and credit unions through webinars, on-demand certifications and live-streaming from conferences and conventions. BankersHub launched the industry's first Cannabis Banking Professional certification in 2020 and is now leading the effort to bridge education and compliance between these two heavily regulated industries with his co-authoring the recent Wiley book, "Cannabis Banking: Legal Frameworks and Practical Solutions for Cultivating Compliance"