Webinar Date/Time

June 23, 2026
1:00 - 2:00 pm ET

$149 Includes Playback without Expiration

Enroll Today!

About this Event

Event Description

Banks serving high-risk industries have an opportunity to lead the conversation. This session explains how CMOs can position their institution as a trusted authority through thought leadership initiatives.

We’ll cover strategies for publishing, speaking, and partnership-building that expand your influence while driving business development.

Key Takeaways:

  • Build thought leadership content aligned with brand strategy.

  • Position executives as experts in high-risk banking.

  • Use partnerships and events to amplify your message.

  • Turn educational initiatives into marketing opportunities.

  • Measure the impact of thought leadership on reputation.

Instructor(s)

Erin O'Donnell

Co-Founder- American Cannabis Bankers Association

Erin O'Donnell, Founding Partner of the American Cannabis Bankers Association, Co-Founder of BankersHub and Co-Founder and former CEO of Bankerstuff oversees product innovation and education. She has over 30 years of experience in strategic event management, specializing in technology and online delivery of content.

Michael Beird

VP, Treasury Management - Southwest Capital Bank
Founding Partner - ACB

Michael Beird is the Vice President of Treasury Management for Southwest Capital Bank, a canna-friendly institution in New Mexico. Michael also co-founded the ACB after spending over a decade building BankersHub, the leading online education platform in financial services, in order to bring nationally renowned speakers to smaller financial institutions, community banks and credit unions through webinars, on-demand certifications and live-streaming from conferences and conventions. BankersHub launched the industry's first Cannabis Banking Professional certification in 2020 and is now leading the effort to bridge education and compliance between these two heavily regulated industries with his co-authoring the recent Wiley book, "Cannabis Banking: Legal Frameworks and Practical Solutions for Cultivating Compliance"