Webinar

Live broadcast, with playback recording available without expiration
Just $295 for registration

Tuesday, August 13, 2024
1:00 pm ET, 10:00 am PT

Description

As more financial institutions enter the cannabis banking space, seasoned banks and credit unions are seeking cutting edge ways to compete for a bigger slice of this growing revenue pie. In the ACBA 2024 Research Study with RiskScout, more banks and credit unions have indicated that attracting and retaining Cannabis-Related Businesses through marketing, relationship building, and differentiation have become new priorities in the year ahead.

With more financial institutions vying for their business, how can you build trust and forge lasting partnerships? Look no further than Chick-fil-A, the fast-food giant renowned for its exceptional customer service and unwavering commitment to building relationships.

This cannabis banking webinar will unlock the secrets behind Chick-fil-A's success and show you how to apply them to your cannabis banking strategy.

Cultivate a Customer-Centric Mindset:

  • Moving beyond simply transactions and compliance
  • Building trust and transparency
  • Becoming a valuable resource for a burgeoning industry


Elevate Your Marketing & Outreach:

  • Understanding your CRB audience
  • Embracing community engagement
  • Harnessing the power of storytelling


Drive Loyalty & Growth:

  • Establishing clear value propositions for attracting and retaining CRBs
  • Investing in long-term relationships
  • Embracing innovation that streamlines on-boarding and monitoring


Join us and unlock the potential of your cannabis banking strategy! Learn from Chick-fil-A's winning formula and discover actionable strategies to cultivate deeper relationships, attract new dispensary clients, and thrive in the ever-evolving cannabis market.

Key Takeaways:

  • Cultivate a customer-centric mindset built on understanding, trust, and valuable resources.
  • Elevate your marketing & outreach with audience-specific messaging and community engagement.
  • Drive loyalty & growth through unique value propositions, long-term relationships, and innovation.
  • Uncover hidden gems within Chick-fil-A's success that translate perfectly to cannabis banking.
  • Walk away with practical tips and tools you can implement immediately.


Remember, your bank can become the "go-to" partner for dispensaries by prioritizing exceptional customer service and building trust, just like Chick-fil-A!

Instructor(s)

Lisa Beck Schuck

Executive Advisor - Marketing Strategy and Customer Experience

Lisa Beck Schuck is a nationally recognized strategic marketing executive and business development professional with an extensive background in the financial services and mid-sized business arena. She has successfully transitioned brands and created a national brand with three unique business units. Lisa’s experience encompasses a broad spectrum of financial industry knowledge, skills and experience. Skilled at developing and leading teams to successfully achieve growth plans, she demonstrates a proven success creating sales and marketing strategies on a national platform evolving brands to match business objectives.